Hey—cool name, but what does it mean?

Beginning as a simple acronym for remembering the settings of a photograph, the idea turned into a system for logging and tracking analog data:

NO = Number

SS = Shutter Speed

A = Aperture

FL = Focal Length

EX = Exposure

Short and sweet, that's the literal definition of our name, but we think of it more like a complete word and all-encompassing for the passions and interests we have.

Want to read more about the system? Here’s a rundown.