Hey—cool name, but what does it mean?
Beginning as a simple acronym for remembering the settings of a photograph, the idea turned into a system for logging and tracking analog data:
NO = Number
SS = Shutter Speed
A = Aperture
FL = Focal Length
EX = Exposure
Short and sweet, that's the literal definition of our name, but we think of it more like a complete word and all-encompassing for the passions and interests we have.
Want to read more about the system? Here’s a rundown.